The bictator a bic commercial banned in canada (by imagensfail)
..and this is racist.. HOW?!
- Bic is not having a good month. First it was ridiculed for marketing a line of pink pens “For Her.” Then BI noted that Bic’s pens for girls cost more than their regular pens.
- Now the company has had to pull this ad in Canada after viewers complained it was racist.
- The ad shows an Asian prison in which a military official is condemning detainees. One man receives a pardon, but because the official’s pen doesn’t work, he changes his mind and gives him the “condemned” rubber stamp anyway.
- The language used in the spot is made up, according to The Globe & Mail. Bic created a Twitter account solely to apologize for the ad — and it consists of a single tweet: “Please accept our apologies for the recent Canadian TV ad. We didn’t intend to offend anyone with this ad, and have discontinued airing it.” Bic spokesperson Linda Kwong told the G&M, “We’re not proud of the ad.” It was made by CP+B, which is known for ads that provoke as much as they sell.
Posted September 18, 2012 at 1:50pm in bic canada racism advertising marketing politically correct bictator
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