Brian Colbert of Pandora told us at our Mobile Advertising Conference this summer that time spent on print has gone way down while time spent on mobile has increased drastically over the past couple of years. Problem is, the ad budget hasn’t quite shifted to reflect these changes. (via Why Advertisers Haven’t Focused Exclusively On Mobile Yet - Business Insider)
Also: Why It’s So Ridiculously Hard For Mobile Advertisers To Reach Teenagers, A Googler Hits The Nail Right On The Head About The Future Of Mobile Ads
