The Indelible Bonobo Experience

Renaissance Monkey: in-depth expertise in Jack-of-all-trading. I mostly comment on news of interest to me and occasionally engage in debates or troll passive-aggressively. Ask or Submit 2 mah authoritah! ;) !

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. (via Entrepreneur.com)
Not understanding the power of a brand.  It’s something of an open secret that Google likes to prioritize branded listings in its organic search results, since visitors are more likely to click on them. 
Forgetting to establish defined brand guidelines. (logo, brand colors, taglines, fonts and typography, voice, imagery, mascots)
Overcomplicating your brand. 
Falling into the vague branding trap. For example “best-selling” books, “championship” golf courses and “award-winning” ad agencies really don’t mean anything. Daniel Burstein, director of editorial content for MECLABS calls this type of lazy branding “wallpaper copywriting” or the use of vague, catch-all nonsense that’s been repeated so often it’s lost all meaning. So what’s the solution?  Clear language, logos and imagery. 
"Cheating” on your brand guidelines.  every time you deviate from your stated brand guidelines, you dilute their power by some small amount.
Not policing your brand’s usage. be proactive about monitoring where and how others are using your branded elements on your behalf.
Rolling out brand changes poorly. nothing wrong with rebranding. That is, unless you approach it poorly.

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. (via Entrepreneur.com)

  1. Not understanding the power of a brand.  It’s something of an open secret that Google likes to prioritize branded listings in its organic search results, since visitors are more likely to click on them. 
  2. Forgetting to establish defined brand guidelines. (logo, brand colors, taglines, fonts and typography, voice, imagery, mascots)
  3. Overcomplicating your brand. 
  4. Falling into the vague branding trapFor example “best-selling” books, “championship” golf courses and “award-winning” ad agencies really don’t mean anything. Daniel Burstein, director of editorial content for MECLABS calls this type of lazy branding “wallpaper copywriting” or the use of vague, catch-all nonsense that’s been repeated so often it’s lost all meaning. So what’s the solution?  Clear language, logos and imagery. 
  5. "Cheating” on your brand guidelines.  every time you deviate from your stated brand guidelines, you dilute their power by some small amount.
  6. Not policing your brand’s usage. be proactive about monitoring where and how others are using your branded elements on your behalf.
  7. Rolling out brand changes poorly. nothing wrong with rebranding. That is, unless you approach it poorly.

Funny Commercial Sexy Window Cleaner Hairdresser (by andrejoecoiffure)

(Source: youtube.com)

baby&me / the new evian film (by EvianBabies)
Published on Apr 19, 2013
Dancing with my baby-me. evian Live young.
Music: Here comes the Hotstepper - Evian remix by Yuksek
Download on iTunes: http://bit.ly/BabynMe
Agency: BETC
Directors: We are From LA
Production team: Iconoclast & Mikros
http://www.evian.com

(Source: youtube.com)