The Indelible Bonobo Experience

Renaissance Monkey: in-depth expertise in Jack-of-all-trading. I mostly comment on news of interest to me and occasionally engage in debates or troll passive-aggressively. Ask or Submit 2 mah authoritah! ;) !

Vid Post

Brian Colbert of Pandora told us at our Mobile Advertising Conference this summer that time spent on print has gone way down while time spent on mobile has increased drastically over the past couple of years. Problem is, the ad budget hasn’t quite shifted to reflect these changes. (via Why Advertisers Haven’t Focused Exclusively On Mobile Yet - Business Insider)

Also: Why It’s So Ridiculously Hard For Mobile Advertisers To Reach Teenagers, A Googler Hits The Nail Right On The Head About The Future Of Mobile Ads

Posted in google advertising marketing mobile media print
Vid Post

The bictator a bic commercial banned in canada (by imagensfail)

..and this is racist.. HOW?!

  • Bic is not having a good month. First it was ridiculed for marketing a line of pink pens “For Her.” Then BI noted that Bic’s pens for girls cost more than their regular pens.
  • Now the company has had to pull this ad in Canada after viewers complained it was racist.
  • The ad shows an Asian prison in which a military official is condemning detainees. One man receives a pardon, but because the official’s pen doesn’t work, he changes his mind and gives him the “condemned” rubber stamp anyway.
  • The language used in the spot is made up, according to The Globe & Mail. Bic created a Twitter account solely to apologize for the ad — and it consists of a single tweet: “Please accept our apologies for the recent Canadian TV ad. We didn’t intend to offend anyone with this ad, and have discontinued airing it.” Bic spokesperson Linda Kwong told the G&M, “We’re not proud of the ad.” It was made by CP+B, which is known for ads that provoke as much as they sell. 
Posted in bic canada racism advertising marketing politically correct bictator
Photo Post
If you get past the initial portion of video that focuses on video stabilization, you’ll eventually get to some low light images shot on a street. It’s here blogger Youssef Sarhan, resident of Helsinki, noticed that the lighting was off and nowhere on those streets would you actually find such strong lighting such as the one seen in the video. The second thing he noticed was the diffraction pattern of the street lamps in the background. Sarhan mentions that in order to achieve such high number of spikes for the lamps, the lens aperture has to be really low, around f/22, which is not possible for the wide f/2.0 lens on the Lumia 920. In other words, Nokia used a professional camera once again to shoot these images and tried to pass them off as Lumia 920 samples. (via Nokia Lumia 920 sample images found to be fake as well - GSMArena.com news)

If you get past the initial portion of video that focuses on video stabilization, you’ll eventually get to some low light images shot on a street. It’s here blogger Youssef Sarhan, resident of Helsinki, noticed that the lighting was off and nowhere on those streets would you actually find such strong lighting such as the one seen in the video. The second thing he noticed was the diffraction pattern of the street lamps in the background. Sarhan mentions that in order to achieve such high number of spikes for the lamps, the lens aperture has to be really low, around f/22, which is not possible for the wide f/2.0 lens on the Lumia 920. In other words, Nokia used a professional camera once again to shoot these images and tried to pass them off as Lumia 920 samples. (via Nokia Lumia 920 sample images found to be fake as well - GSMArena.com news)

Posted in nokia lumia fake fraud advertising marketing pr | 1 note