The Indelible Bonobo Experience

Renaissance Monkey: in-depth expertise in Jack-of-all-trading. I mostly comment on news of interest to me and occasionally engage in debates or troll passive-aggressively. Ask or Submit 2 mah authoritah! ;) !

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When Jon Holtzman was an Apple marketing manager in the early 1990s, the company had no inventory reserved for set decorators and prop masters. Filmmakers interested in using an Apple product had to wait for reporters to return review models and often got older devices. Holtzman successfully lobbied to make product placement as much of a priority as the editorial loan program and privileged access for employees’ friends and family. And that made the newest devices available to Hollywood. (via Apple, the Other Cult in Hollywood - Businessweek) In the 1990s, Apple’s PowerBook laptops included a company logo on the lid that faced the user sitting at the computer. When the lid was opened, the logo was upside down. Holtzman knew this was inconvenient to filmmakers and had stickers printed to cover the actual logo and have it appear correctly onscreen. A few years after Steve Jobs returned in 1997, he flipped the logo for good.  Apple was struggling in those days, and then, as always, refused to pay for product placement, though the company did acquiesce to the occasional quid pro quo. In 1996 it secured a starring role for its PowerMac laptop in the first Mission: Impossible film in part by agreeing to promote the movie in its ads. The resulting TV spots were essentially clips from the movie with a few Apple logos mixed in. “We saved almost $500,000 in production costs—and got Brian De Palma to direct and Tom Cruise to act in it,” says Holtzman.

When Jon Holtzman was an Apple marketing manager in the early 1990s, the company had no inventory reserved for set decorators and prop masters. Filmmakers interested in using an Apple product had to wait for reporters to return review models and often got older devices. Holtzman successfully lobbied to make product placement as much of a priority as the editorial loan program and privileged access for employees’ friends and family. And that made the newest devices available to Hollywood. (via Apple, the Other Cult in Hollywood - Businessweek)

  • In the 1990s, Apple’s PowerBook laptops included a company logo on the lid that faced the user sitting at the computer. When the lid was opened, the logo was upside down. Holtzman knew this was inconvenient to filmmakers and had stickers printed to cover the actual logo and have it appear correctly onscreen. A few years after Steve Jobs returned in 1997, he flipped the logo for good. 
  • Apple was struggling in those days, and then, as always, refused to pay for product placement, though the company did acquiesce to the occasional quid pro quo. In 1996 it secured a starring role for its PowerMac laptop in the first Mission: Impossible film in part by agreeing to promote the movie in its ads. The resulting TV spots were essentially clips from the movie with a few Apple logos mixed in. “We saved almost $500,000 in production costs—and got Brian De Palma to direct and Tom Cruise to act in it,” says Holtzman.
Posted in apple product placement advertising marketing hollywood movies film industry
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He’s an old lady begging on a bridge, a dying man, a father picking his daughter up from a party, a motion-capture performer on a green screen, a velvety leprechaun called Monsieur Merde who flits through Père Lachaise cemetery and interrupts a fashion shoot to kidnap the model (Eva Mendes), lick her armpits and eat her hair. (via Cannes 2012 roundup: Michael Haneke’s Amour conquers all | Film | The Observer)

He’s an old lady begging on a bridge, a dying man, a father picking his daughter up from a party, a motion-capture performer on a green screen, a velvety leprechaun called Monsieur Merde who flits through Père Lachaise cemetery and interrupts a fashion shoot to kidnap the model (Eva Mendes), lick her armpits and eat her hair. (via Cannes 2012 roundup: Michael Haneke’s Amour conquers all | Film | The Observer)

Posted in cannes 2012 monsieur oscar denis lavant movies film europe
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guardian: Julie Delpy: ‘Hollwood hates me – but I don’t care’ She’s been fired by every acting agency in town, refused an invite to Vanity Fair’s Oscars bash, even pimps wouldn’t fund her films … so how is Julie Delpy still making movies? I dunno who she is, but the hook worked - I’m off to find out.

guardian:

Julie Delpy: ‘Hollwood hates me – but I don’t care’

She’s been fired by every acting agency in town, refused an invite to Vanity Fair’s Oscars bash, even pimps wouldn’t fund her films … so how is Julie Delpy still making movies?

I dunno who she is, but the hook worked - I’m off to find out.

Posted in julie delpy hollywood moviemaking film | 64 notes