They’re talking about the incredible success the two parties’ campaigns have had at making everyone who even vaguely pays attention to politics feel a little dirtier and a lot dumber. Turning “molehills” — The Fix reporter list “Etch A Sketch, stay-at-home moms, caterpillars, dog-eating, silver spoons and cookie-gate” as examples — into “mountains.” And it certainly feels like the Romney and Obama camps have become uniquely skilled at the dark arts of distracting us from thinking about anything that actually matters. But is it true? (via Always remember: ‘We’re not normal’ - The Washington Post)
There is not substantive argumentation largely because nobody is interested in that and nobody gets it. This game is about exposure, which is proportional with the amount of money pumped in. Over-hyping a “molehill” is dependent on the amount of money poured into PR and it has little to do with the issue that’s being hammered.
Are we seeing more commercials for junk food because the food is healthier?