Brian Colbert of Pandora told us at our Mobile Advertising Conference this summer that time spent on print has gone way down while time spent on mobile has increased drastically over the past couple of years. Problem is, the ad budget hasn’t quite shifted to reflect these changes. (via Why Advertisers Haven’t Focused Exclusively On Mobile Yet - Business Insider)
Also: Why It’s So Ridiculously Hard For Mobile Advertisers To Reach Teenagers, A Googler Hits The Nail Right On The Head About The Future Of Mobile Ads
“Well seeing as how Dick that — excuse me, Vice President Cheney never misfires, then evidently he’s quite convinced that what he evidently read about me by the lamestream media, having been written what I believe is a false narrative over the last four years, evidently Dick Cheney believed that stuff, and that’s a shame,” Palin said. “So he characterized me as being a mistake.” (via Greta Van Susteren on Dick Cheney: ‘He’s Not Afraid to Say Things About the Women’ - Conor Friedersdorf - The Atlantic)
- Palin’s salary as governor of Alaska: $125,000 per year. And after she tore herself from that luxurious lifestyle, sacrificing “like so many other people across this country” to do her patriotic duty? ABC News reported some of the details back in 2010:
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Since leaving office at the end of July 2009, the 2008 Republican vice presidential nominee has brought in at least 100 times her old salary — a haul now estimated at more than $12 million — through television and book deals and a heavy schedule of speaking appearances worth five and six figures.
That conservative estimate is based on publicly available records and news accounts. The actual number is probably much higher, but is hard to quantify because Palin does not publicize her earnings. She reputedly got a $7 million deal for her first book, with the bulk of that money due after her resignation as governor, and will earn about $250,000 per episode, according to the web site The Daily Beast, for each of eight episodes of a reality show about Alaska for the The Learning Channel. She has managed to keep a lid on reliable figures for her earnings from a multi-year contract with Fox News and a second book deal with HarperCollins.
- What a coincidence that Palin is getting rich as she carries out her solemn patriotic sacrifice, selflessly working to author self-promotional books, repeat talking points on TV, give speeches to cheering audiences, and tweet her candidate preferences. What would America do without people so convinced of the need for a better governance that they’d resign from governing to effect it?